The First Year of Mattel WWE Figures (2010): How a New Era Really Began

Introduction — When Everything Changed When 2010 arrived, WWE figure collectors knew they were stepping into unknown territory. After years of Jakks Pacific dominance, Mattel officially took over the WWE license, bringing with it new engineering, fresh ideas, and a promise to rebuild the line from the ground up. Mattel didn’t start small. Instead, they launched…

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