ultimate edition Lex Luger

It’s SDCC 2024! Time for some WWE reveals

It’s that time of year again—Mattel WWE SDCC 2024 has delivered a powerhouse lineup of new wrestling figure reveals! From stunning new entries in the Elite and Ultimate Edition lines to highly anticipated Legends and limited-edition chase figures, this year’s San Diego Comic-Con is packed with must-haves for WWE collectors. Whether you’re a die-hard figure hunter…

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The Evolution of the WWE Elite Collection Packaging

Since their debut in 2010, Mattel’s WWE Elite Collection figures have become the gold standard for wrestling action figure collectors—known not just for articulation and detail, but also for their ever-evolving packaging. From bold branding changes to subtle refinements in box shape, color schemes, and presentation, the packaging itself has become a collectible piece of…

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WWE Elite Collector’s Edition Checklist

Starting in 2019, Mattel began releasing “Collector’s Edition” figures in the WWE Elite line. These figures are sometimes flashbacks/legends, sometimes a lesser known talent, sometimes a figure that could have easily held a main spot in the elite line. They are released with each elite wave, with the exclusive going back and forth between Walmart…

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