The Evolution of the WWE Elite Collection Packaging

Since their debut in 2010, Mattel’s WWE Elite Collection figures have become the gold standard for wrestling action figure collectors—known not just for articulation and detail, but also for their ever-evolving packaging. From bold branding changes to subtle refinements in box shape, color schemes, and presentation, the packaging itself has become a collectible piece of…

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Looking Back at WWE Ultimate Edition, Year one

Since 2019, There have been 26 WWE Ultimate Edition figures released by Mattel. These figures feature more articulation than regular Elite figures, come with more/higher detailed accessories, and usually alternate heads and hands. They come at a higher price point as well, clocking in from $29.99 to $31.99. The first few figures released were very…

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