Collecting Hot Wheels Treasure Hunts has changed. Typically the regular Hunts were one per case, and were not highly sought after. This has been the case since 2013 when the hidden Super Treasure Hunt was introduced. Some collectors picked up “regulars” and others left them behind. In 2025, they’ve become as sought after as Zamacs,…
Learning in Real Time — Mattel Adjusts Throughout 2010 Looking back, the most interesting thing about Mattel’s first year with WWE figures isn’t what they got wrong — it’s how quickly they learned. As 2010 progressed, the line began to reflect collector feedback in real time, with noticeable improvements in articulation, sculpting, accessories, and overall…
Photos from Projectactionfigure.com My current Ultimates in the collection:
Introduction — When Everything Changed When 2010 arrived, WWE figure collectors knew they were stepping into unknown territory. After years of Jakks Pacific dominance, Mattel officially took over the WWE license, bringing with it new engineering, fresh ideas, and a promise to rebuild the line from the ground up. Mattel didn’t start small. Instead, they launched…
By KeckCollects | Updated 2025 The WWE action figure lineup in 2025 has been nothing short of incredible. Mattel continues to deliver elite sculpts, premium articulation, and deep-cut legends that appeal to both hardcore collectors and longtime wrestling fans. Whether you collect Elite, Ultimate Edition, Legends, or Defining Moments, this year has already produced some…
An annual tradition, it’s time to rank the 2025 Super Treasure Hunts from Hot Wheels. This ranking is purely my opinion, and has some criteria: Here are my 2024, 2023, 2022, 2021 and 2020 rankings. There are fifteen castings that became Super Treasure Hunts for 2025, and this is my ranking, starting with 15-11: 2025…
What Are Hot Wheels ZAMAC Editions? ZAMAC is an acronym for the Zinc, Aluminum, Magnesium, and Copper alloy that Hot Wheels and other die-cast toy cars are made from. These are known as Zamac Editions, or Zamacs. A ZAMAC car is basically an unpainted car and/or base. Some designs will still be found, but the car would be clear-coated bare metal otherwise….
Mattel’s SDCC 2025 WWE reveals showcased the newest additions to the Elite Collection, including figures tied to the ongoing Monday Night War series and long-awaited Legends debuts.
The Monday Night War was a great time to be a wrestling fan. I have a breakdown of the whole line here. This is a great series that is focused on the 1995-2001 time period when Monday Night Raw and WCW Monday Nitro ran head to head on Monday Nights. There are eight main waves…
It’s that time of year again—Mattel WWE SDCC 2024 has delivered a powerhouse lineup of new wrestling figure reveals! From stunning new entries in the Elite and Ultimate Edition lines to highly anticipated Legends and limited-edition chase figures, this year’s San Diego Comic-Con is packed with must-haves for WWE collectors. Whether you’re a die-hard figure hunter…