WWE and Mattel made a major splash at San Diego Comic-Con 2025, unveiling a packed lineup of new figures across the Elite and Legends lines that had fans buzzing throughout the weekend.
This year’s SDCC panel showcased an exciting mix of current stars, classic legends, and long-awaited debuts. The Monday Night War Elite series continues to heat up, bringing new characters into the fold and expanding display possibilities for collectors who love the Attitude Era and beyond.
On the Legends front, Mattel revealed first-time figures for long-requested names like Bull Nakano and Tito Santana, giving longtime fans some long-overdue representation in figure form. The lineup reflects a strong balance between modern and classic, with attention to detail that should satisfy even the most discerning collector.
Here is some previous SDCC coverage from KeckCollects: 2024, 2023, 2022
Let’s get into the reveals:
SDCC 2025 WWE Mattel Reveals Breakdown
WWE Legends Line Expands With Fan-Favorite Superstars:
Mr Fuji, Michelle McCool, Triple H
Bull Nakano, El Matador, Kona Crush, Bob Backlund (build-a-figure), Diamond Studd (build-a-figure), Hacksaw Jim Duggan Ultimate Edition
New additions: Legends Series 29: British Bulldog, Bobby The Brain Heenan, Rob Van Dam, and Curt Hennig
Monday Night War Series Continues With First-Time Additions:
The newest lineups for Monday Night War:
Series 9:
- The Rock
- Fatu
- Lex Luger
- Booker T as GI Bro
- Big Bubba (build-a-figure)
Series 10:
- Sid Vicious
- Rowdy Roddy Piper
- Steve Blackman
- Chyna
- X-Pac (Build-a-figure)
Best of Monday Night War 3:
- Billy Gunn
- Road Dogg
- Eddie Guerrero
- Rick Steiner
- Charles Robinson (Build-a-Figure)
more SDCC 2025 WWE Reveals:
Monday Night War: Lex Luger, GI Bro, The Rock, Ray Traylor (build-a-figure),Scott Steiner Ultimate Edition, 1995 Fatu, Kurt Angle Ultimate Edition
SDCC 2025 WWE Reveals Exclusives:
Defining Moments: Stone Cold Steve Austin, Paul Heyman, Kurt Angle
Walmart Exclusive Wrestlemania 13 pack: Stone Cold Steve Austin, Bret Hart, Ken Shamrock
Target Exclusive Piper’s Pit 3 pack: Paul Orndorff, Bob Orton, and Rowdy Roddy Piper
Pay Per View Series:
Ultimate Warrior Royal Rumble 1989
Wrestlemania Elites Jake The Snake Roberts (WM3), Seth Rollins (WM34), Stardust (WM31) and John Cena (WM24)
Ultimate Edition:
Ultimate Edition Dudley Boys Ringside Exclusive, Hulk Hogan, and 2004 Eddie Guerrero, along with Umaga ultimate edition. Royal Rumble 1995 Shawn Michaels
Elite Series:
Koko B. Ware making his debut in his classic 1980s look, and the return of Demolition Crush
Retros:
- Cody Rhodes
- Logan Paul
- Paul Heyman
- Jey Uso
- CM Punk
- Jesse The Body Ventura
SDCC 2025 WWE Reveals I’m most looking forward to:
Koko B. Ware, El Matador, and Kona Crush are big steps forward on getting Mattel versions of Hasbros. 2000 Undertaker looks fantastic, as does 97 Pillman. The Ultimate Dudley Boys are perfect and no further Dudleys would be needed. I’m excited about the Bulldog, but I hate the Virgil boots. The tassels should be different.
Final Thoughts: Best WWE Figure Reveals from SDCC 2025:
Mattel’s SDCC 2025 reveals prove once again that they know how to deliver what WWE collectors want. From long-awaited Legends to exciting new Elite additions, there’s something here for every generation of fan. Which reveal are you most excited for? Drop your thoughts in the comments or tag us on socials to share your favorite!
The elephant in the room: On Thursday July 24, Hulk Hogan passed away in Florida. This seems to have impacted the reveals, as there were possibilities of Hogan figures throughout. These were shown, with the idea being the 30th anniversary of Bash at the Beach 96, but no Hogan was shown:
